It is owned and managed by James Washington in Houston, Texas. The company offers tax preparation and e-filing services from January to April for federal and state tax returns. It offers these services to individuals, families, small businesses and home-based businesses. In order to start and grow the company, James Washington has successfully registered for his IRS PTIN and EFIN, found a location, obtained tax preparation software, setup the computer systems, has received specialized training, and developed marketing to bring in customers.
Besides including the benefits of your services in your marketing plan, start by setting goals. One goal might be focused on securing a certain number of clients who need tax assistance, while another goal should mention keeping current customers happy.
Define Niche and Services Take a look at the type of clients you want to work with, such as small businesses or individuals. You might want to specialize in certain types of tax preparation, such as handling taxes involved with individual stock purchase plans or working with specific types of companies, such as law firms, engineering businesses or service-oriented companies.
Once you determine your target market, prepare a detailed list of the services you plan to provide, such as working on federal quarterly tax payments, handling sales tax issues or preparing annual returns for small businesses. Research tax preparer business plan Competition Look at your competitors to learn about the types of clients for which they provide tax preparation services.
Review their pricing as well as the strategies and marketing messages used to get businesses or individuals signed up for tax services. If they provide an office that invites street traffic to stop in, look at the signs and marketing tactics they use to draw attention.
Some companies hire a person to dress up as the Statue of Liberty and wave a placard from the street to encourage traffic to drop in close to April Look for ways you can market that differ from these competitors so you start to stand out when prospects are thinking of hiring your company.
Develop Strategies The marketing strategies you include in the plan need to focus on attracting new customers who need tax help while giving you a guide to keeping current customers coming back. Attract clients with a website, social media interaction and advertising in local publications that focuses on benefits of seeking professional tax assistance.
Networking, referrals, writing articles for local publications and sending sales letters give you a way to get in front of businesses that need tax help.
Once you work with a client, use email marketing to keep in touch by providing reminders of deadlines, tips for deductions and updates on new tax laws. Tracking Your Progress Include a plan for tracking your goals every quarter. Take a look at your marketing messages to make sure it mentions problems and benefits, such as telling individual tax clients that if they want a larger return in April, they need to hire you, rather than do it themselves, to find more deductions.
She writes business plans for startups and established companies and teaches marketing and promotional tactics at local workshops.
She holds a B.The Ultimate Marketing Plan Checklist For Tax Season Readiness. here is a checklist of things you should cover in your tax business marketing plan.
is acknowledged by tax industry and IRS executives as the national standard for tax preparer training and was ranked #1 by Trendlists for online tax education.
ITS was chosen above all. Create Strategic Plan in less than 5 ph-vs.comad Instantly · Edit Online Instantly · Create Strategic Plan · Simple Instructions. By operating a private tax preparation business firm, we seek to alleviate from our clients the stress of financial accounting by providing user friendly blueprint that will help them pay their taxes without stress.
Why We Do It. Tax preparation is an important part of every business. UPDATE (April ): Since this story first appeared, the refund anticipation loan business has taken additional hits. According to the New York Times, only one major tax preparer is offering them.
The marketing strategies you include in the plan need to focus on attracting new customers who need tax help while giving you a guide to keeping current customers coming back. Sigma Tax Pro offers professional tax preparation software with bank products and Software Demo Available · Taxpayer Cash Advances · In-Season Loan Available · Debit Card Rebates.